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Our strategy
The basic principles of Retailing applied to Banking
Money can be bought more cheaply too.
"To create a bank offering services which are innovative,
practical, and less expensive,
To break with traditional banks and banking,
To position ourselves firmly on the customer's side, as the Auchan stores do,
This means:
- reducing our costs in order to lower prices and pass on the benefits to our clients
- remaining at the lowest cost in markets where we are present
- placing the client at the heart of our strategy not only in store-based business (B to B), but also in direct-to-client business (B to C) via our product range and Customer Relations
- developping a coherent brand policy with our partner store."
A clear partnership strategy : know-how for tailor-made solutions, precisely where the customers are
"Banque Accord is expanding thanks to a highly successful partnership policy based on "product/country/store"
- in each new country, we establish a partnership with leading local firms, at the lowest possible cost
- for each new product or service, we choose the most highly operational partner to implement quality solutionsat low cost
- we benefit from our common experience to carry out a policy of continuous innovation for the benefit of our partner" stores.
To find out about becoming one of our partners or to obtain information about a particular country, Contact us